Disseminating information and putting clients' messages across to the target audiences are key to any medical education programme. At Highfield Communication we ensure that we gain a full understanding of the scientific and medical aspects of our clients' therapy areas and products. We work with a group of experienced writers who have backgrounds in scientific research and who are able to absorb and interpret new information quickly, as well as pitch the content at the appropriate level for the target audience, whether it is for a publication planning programme, a monograph, a highlight report, or a patient educational resource.